Mobile positioning data provides the best opportunity for measuring the flows of tourists

Using mobile positioning data in tourism statistics

Tourism statistics created with mobile positioning data offer new possibilities for measuring the demand side of inbound, domestic and outbound tourism. 

Most tourists carry mobile phones. Mobile positioning data is an excellent big data source for tourism statistics because:

  • it helps to gather information on a large sample of tourists
  • it enables year-round updates on data
  • and it can be used for relatively small areas

Positium helps tourism professionals access data from mobile operators, evaluate it and create tools to analyse the movement of visitors.

Anonymised data from mobile phones allows the generation of statistics for inbound, domestic, and outbound tourism flows, describing the places that tourists visit, the duration of their stay, and the distribution between overnight stays and same-day visits.

The statistics can be generated on a national scale and used for national tourism statistics, the travel item in the balance of payments, as well as geographical breakdowns by sub-regions, municipalities, and smaller locations, such as tourism attractions.

Find out about how mobile positioning data can be used: